Comcast is reportedly in the early planning stages of Universal Studios Saudi Arabia, a new marquee theme park that would be built in the Middle East. This covers details of the potential project, when and how it might come to fruition, and our commentary about Universal following Disney’s lead and doing a deal to gain a gate in Saudi Arabia.
This potential project is unconfirmed at this point, but also unsurprising. Universal Destinations & Experiences CEO Mark Woodbury has repeatedly reiterated plans for aggressive expansion in Orlando, Hollywood and beyond, as we covered a few months ago in Universal Orlando Plans Expansion at All 3 Parks & Endorses “Rising Tides” Theory. Since then, several projects have started or been permitted, despite nothing being announced (not uncommon with Universal).
Then there are all of the projects that have been announced. This news comes on the heels of other key developments for Universal Destinations & Experiences, including the opening of Epic Universe at Universal Orlando Resort and Universal Horror Unleashed Las Vegas, along with the 2026 launch of Universal Kids Resort in Frisco, Texas, and plans for another Universal Horror Unleashed in Chicago. Then there’s the biggest project of all: Universal Studios Great Britain, Universal’s first theme park and resort in Europe, which just got the greenlight and is slated to open in 2031.
As for Universal Studios Saudi Arabia (not the confirmed name–there isn’t one since this hasn’t been officially announced!), a new report in the Wall Street Journal indicates that Universal Destinations & Experiences is considering a new theme park in the country.
The report indicates that the Saudi Arabia theme park complex is currently in the “early planning stages” with initial concept work underway. Universal Studios Saudi Arabia will likely be funded by a Saudi government-backed entity as part of a licensing deal with Comcast, which is par for the course with theme park projects in the Middle East.
Comcast CEO Brian Roberts visited Saudi Arabia last month as he has been exploring a possible bid for Warner Bros. Discovery, according to sources with knowledge of the matter. Roberts reportedly met with representatives from the country’s deep-pocketed Public Investment Fund (PIF), per Puck News.
At the time, Roberts and Woodbury were said to be considering whether to build a new Universal theme park in Qiddiya, which is a PIF tourism and entertainment “giga project” that harnesses the power of play. The Qiddiya City development is located in Riyadh, Saudi Arabia.
This would not be the first attempt at building a Universal Studios theme park in the Middle East. Back in 2007, the company announced Universal Studios Dubailand, with a groundbreaking in 2008 and construction of the iconic studios gateway. The project was scheduled to open in 2010 before being abandoned. Every so often, photos of the gateway in a sea of nothingness go viral.
This time would probably be different. Not only do we view this potential project as one that is almost assuredly going to be announced, but it’ll probably be built this time. It’s a savvy move on Universal’s part, and one that follows in the footsteps of what Disney revealed earlier this year.
As you’re likely aware, Disneyland Abu Dhabi, Disney’s 7th Theme Park Resort & First in Middle East, was announced back in the spring. That park is slated to be built on Yas Island, which sounds strikingly similar to the Qiddiya complex. It’s also in the early stages of development, and is probably a mid-2030s project.
Disneyland Abu Dhabi will be fully developed, built, and operated by the Miral Group. Imagineers are providing creative design, and the Walt Disney Company is offering operational oversight. Disney’s agreement is a licensing deal, with the company itself not spending any money.
Comcast will almost certainly take the same course, which is savvy in the short term. It means Universal Studios Saudi Arabia will provide cash flow to help fund the company’s many other simultaneous theme park projects, as opposed to being another investment by Comcast itself.
This is also the preferred approach in the near-term, as existing theme parks in the Middle East by the big names haven’t been immediately financially successful. There’s definitely potential given the growing market of income-qualified guests, but these park operators would still likely take a wait and see approach for the next couple of decades before spending their own money in the region.
Tokyo Disney Resort, which is wholly owned and operated by Oriental Land Company, is the best operational example of the model that both Universal Destinations and Disney Experiences would follow in the Middle East.
Imagineering is the exclusive contractor for design work, with the firm being paid for the lands, attractions, hotels, and all other Disney creative at Tokyo Disney Resort. Disney also earns royalties on all revenue generated at Tokyo Disney Resort, believed to be 10% of ticket sales and 5% of in-park purchases.
While this seems like a great deal for Disney–a free revenue stream without downside risk–Michael Eisner actually came to view the licensure model as a mistake and went a different direction (arguably the wrong one) with the park in Paris. Of course, there are key differences between the Walt Disney Company and Japan in the 1980s, and the respective companies and the Middle East in the 2030s.
There was tremendous upside at the time. The partnership with OLC gave Disney a revenue stream to endure the early years of EPCOT Center, fund future expansion, and ultimately propelled the company into becoming the behemoth it is today. So looking back today, it’s easy to say Disney should’ve built Tokyo Disneyland on their own, but the contemporaneous circumstances and risks were very different.
Looking at the landscape of the entertainment industry today, along with both Disney’s and Universal’s plans for aggressive expansion, as well as the underlying non-economic motivations for Middle Eastern countries to collect new theme parks (global prestige, reputation, and legitimacy), one might conclude that the licensing model is likewise the best course of action in Saudi Arabia or Abu Dhabi.
It’s hard to imagine either company choosing the Middle East as the location for its next self-funded theme park. This is especially true given that both already have established a presence in China and have gained experience at doing business there. If they’re willing to take the risk and invest in an international market, there are still several smart opportunities there.
As we discussed at greater length in the commentary to Disney’s announcement of Disneyland Abu Dhabi, the timing is also different than had these theme park companies built in the Middle East back when they first had the opportunities to do so in the 2010s. We likened it to sports betting, which was controversial and had underwater approval less than a decade ago but has quickly been legalized, normalized, and become ubiquitous in the years since.
It’s a similar story here, as western companies are racing to secure sweetheart deals and expand their presence in the Middle East. In particular, LIV Golf has softened stances among Americans even towards Saudi Arabia; while incredibly controversial at first, its acceptance over time has probably desensitized people.
Future American entities that bet big on Saudi Arabia won’t be met with nearly the same scrutiny, as the dam already broke. This isn’t the first time sports has had that effect; the same could be said about the 2008 Beijing Summer Olympics and Shanghai Disneyland.
The list of western companies in the Middle East is incredibly long, including Microsoft, Bank of America, Uber, Nvidia, Boeing, General Motors, FedEx, Amazon, Google and Mastercard. There are also countless American chains with prominent presences, including Bloomingdale’s, Bath & Body Works, Payless, Pottery Barn, Williams Sonoma, Applebee’s, Buffalo Wild Wings, Chuck E. Cheese, Starbucks, and McDonald’s. Any luxury retailer or major American restaurant chain you can name probably has outposts in the Middle East.
There was definitely some backlash to Disney’s announcement of Disneyland Abu Dhabi in fan circles, but it was not as fierce or long-lasting as it would’ve been back in 2018. Moreover, Universal and Disney are different brands with different consumer expectations. Between that practical reality and Disney making its version of this announcement first, we’d be surprised if there’s much outrage over Universal Studios Saudi Arabia once Comcast does make it official.
There’s also the fact that Universal Destinations & Experiences typically does not announce projects until they’re much further along in development, so we may not get official confirmation of this for a couple more years. It’s entirely possible that Universal Saudi Arabia is just as far along (if not further!) as Disneyland Abu Dhabi, but Comcast has opted to wait to announce.
Barring another controversy in the coming years, the American public is only likely to become even more accepting of investments in the Middle East. The trajectory seems more or less the same as sports betting. There’s also the practical reality that it doesn’t matter that much. It seems like the general public has largely forgotten Disney’s announcement of Disneyland Abu Dhabi, and it’s not as if Americans are the target demographic in the first place. Globetrotting fans will likely constitute roughly .01% of the attendance at these new theme parks.
Ultimately, there’s a lot more ground to cover with this Universal Studios Saudi Arabia. Even though we fully believe this is a really-for-real project that will actually be built this time, we’ll wait to further discuss the theme park until Universal Destinations actually announces it.
We wouldn’t be surprised if Comcast doesn’t make this official for another year, waiting for more concrete plans before the big reveal. On the other hand, this isn’t like a replacement for Hollywood Rip Ride Rockit and whatever they’re doing in Lost Continent. Saudi partners will likely dictate the timing of an announcement, and Comcast might likewise be motivated to announce earlier for the boost they’ll get from Wall Street.
The licensing model makes it a safe bet from Comcast’s perspective, and one that’ll help fuel growth and fund projects that are actually financially viable for Universal. Meanwhile, state partners are motivated less by immediate profits and as much or more by prestige, meaning that Universal Studios Saudi Arabia could end up being the Epic Universe of the Middle East. (Here’s hoping they build more indoor attractions, though!)
Universal Studios Saudi Arabia has the potential to be a “spare no expense” project that is fully fleshed out from opening day. It’s way too soon to make any sweeping statements, but Universal Studios Saudi Arabia could become the best park in the company’s portfolio.
The biggest potential question mark (and impediment to that) might be whether both Universal Creative and Imagineering’s talents are spread too thin given retirements of the old guard and so many simultaneous projects now. But that’s another topic for another day.
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Your Thoughts
What do you think of the potentiality of Universal Studios Saudi Arabia? Think Comcast will actually move forward with the project? Is it a safe bet to do this type of licensing deal to help fund financially-viable projects in the United States and Europe? Where is your dream location for a new Universal theme park–either close to home or your favorite travel destination? Any other speculation, commentary, or questions? Hearing from you is half the fun, so please share your take below!